ISBN:
9781441193988
,
9781441148094
,
9781441111333
,
9781441173584
Language:
English
Pages:
xi, 246 Seiten
Edition:
First published
Parallel Title:
Erscheint auch als Robinson, M. J., 1967 - Television on demand
Parallel Title:
Erscheint auch als Robinson, M. J., 1967 - Television on demand
DDC:
302.23/450973
Keywords:
Television broadcasting
;
Television broadcasting Technological innovations
;
Television viewers Attitudes
;
Television viewers Social aspects
;
Television broadcasting United States
;
Television broadcasting Technological innovations
;
United States
;
Television viewers Attitudes
;
United States
;
Television viewers Social aspects
;
United States
;
Fernsehen
;
Publikum
;
Medienkonsum
;
Kulturwandel
;
Fernsehwirtschaft
Abstract:
"The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. Television on Demand examines how we have reached this present moment, and considers the viable future of this crucial culture industry. Today's viewers their own viewing schedules, wait to watch entire seasons in marathon viewing sessions and stream shows to their mobile devices. Since the beginning of broadcasting, radio and television producers have pushed their shows to audiences in controlled environments that end in a discrete and quantifiable site to be transformed into advertising rates. While audiences clamor for more story-driven and scripted entertainment, their new viewing habits undermine the dominant economic structures that fund quality episodic series. This leads to an empowered audience that realizes its means of control of how it consumes media, as well as a new way of looking at the industry we have traditionally and currently call 'television.' "--
Abstract:
"The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. Television on Demand examines how we have reached this present moment, and considers the viable future of this crucial culture industry. Today's viewers their own viewing schedules, wait to watch entire seasons in marathon viewing sessions and stream shows to their mobile devices. Since the beginning of broadcasting, radio and television producers have pushed their shows to audiences in controlled environments that end in a discrete and quantifiable site to be transformed into advertising rates. While audiences clamor for more story-driven and scripted entertainment, their new viewing habits undermine the dominant economic structures that fund quality episodic series. This leads to an empowered audience that realizes its means of control of how it consumes media, as well as a new way of looking at the industry we have traditionally and currently call 'television.' "--
Abstract:
Machine generated contents note: -- Chapter 1: Channeling, Curatorial Culture, and the Transformation of Television -- Chapter 2: The Multichannel Environment, Spectrum Sale, and the Digital Conversion -- Chapter 3: Audiences without Pity -- Chapter 4: Nielsen and Its Discontents -- Chapter 5: The Death of the Daypart, Genre Hybridity, and Programming for an On-Demand World -- Chapter 6: Niche vs. Boutique at the Mall of TV -- Chapter 7: Channeling the Future -- Bibliography -- Index
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