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  • 1
    Book
    Book
    Market rebels : how activists make or break radical innovations (2009)
    Princeton [u.a.] : Princeton Univ. Press
    Details
    ISBN: 9780691134567
    Language: English
    Pages: XIII, 205 S.
    DDC: 303.484
    RVK:
    QP 210
    RVK:
    QW 300
    Keywords: Kapitalismus ; Soziale Bewegung ; Sozialer Wandel
    Note: Literaturangaben , From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the Nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti[n-]chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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  • 2
    Online Resource
    Online Resource
    Market Rebels : How Activists Make or Break Radical Innovations (2008)
    Princeton : Princeton University Press | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9781400829743
    Language: English
    Pages: 1 Online-Ressource (222 pages)
    DDC: 303.48
    RVK:
    QP 210
    RVK:
    QW 300
    Keywords: Kapitalismus ; Soziale Bewegung ; Sozialer Wandel
    Abstract: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 3
    Online Resource
    Online Resource
    Market Rebels : How Activists Make or Break Radical Innovations (2009)
    Princeton, N.J. : Princeton University Press | Berlin : Walter de Gruyter GmbH
    Details
    ISBN: 9781400829743
    Language: English
    Pages: 1 Online-Ressource (216 pages) , illustrations
    Edition: Course Book.
    DDC: 303.48/4
    Abstract: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels.Some images inside the book are unavailable due to digital copyright restrictions.
    DOI: 10.1515/9781400829743
    URL: https://doi.org/10.1515/9781400829743
    URL: Cover
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  • 4
    Online Resource
    Online Resource
    Market rebels : how activists make or break radical innovations (2009)
    Princeton : Princeton University Press
    Details
    ISBN: 9781400829743 , 1400829747 , 1282157833 , 9781282157835
    Language: English
    Pages: Online Ressource (xiii, 205 pages) , illustrations
    Parallel Title: Erscheint auch als Rao, Hayagreeva, 1959- Market rebels
    DDC: 303.484
    Keywords: Capitalism Social aspects ; Social movements ; Social action ; Social change ; Capitalism Social aspects ; SOCIAL SCIENCE ; General ; BUSINESS & ECONOMICS ; Consumer Behavior ; Capitalism ; Social aspects ; Social action ; Social change ; Social movements ; Electronic books ; Electronic books
    Abstract: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen
    Note: Includes bibliographical references (pages 181-195) and index. - Print version record
    URL: lizenzpflichtig
    URL: Volltext
    URL: Volltext
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    BSZ
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