Language:
English
Pages:
1 online resource (1 volume)
Keywords:
Amazon.com (Firm)
;
Marketing ; Technological innovations
;
Internet marketing
;
Endorsements in advertising
;
Electronic books
;
Electronic books ; local
Abstract:
Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.
Note:
"Reprint #59119.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed December 5, 2017)
URL:
https://learning.oreilly.com/library/view/-/53863MIT59119/?ar
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