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    ISBN: 0071401245 , 058510672X , 9780071401241 , 9780585106724
    Language: English
    Pages: xvi, 268 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2000 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Erscheint auch als Market leadership strategies for service companies
    Keywords: Service industries Marketing ; Management. ; Services (Industrie) Marketing ; Gestion. ; Service industries Marketing ; Management ; Services (Industrie) Marketing ; Gestion ; Service industries Marketing ; Management ; Service industries Marketing ; Management. ; Services (Industrie) Marketing ; Gestion. ; Electronic books. ; Electronic books. ; Electronic books
    Note: At head of title: American Marketing Association , Includes bibliographical references (p. 253-254) and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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