ISBN:
9781550924626
Language:
English
Pages:
Online-Ressource (XI, 171 S.)
,
Ill.
Edition:
3. ed
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
Parallel Title:
Erscheint auch als Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing, Third Edition
DDC:
304.2
Keywords:
Behavior modification
;
Sustainable development
;
Social marketing
Description / Table of Contents:
""Front Cover""; ""Advance Praise""; ""Rights Page""; ""Dedication""; ""Table of Contents""; ""Preface""; ""How to Use this Book""; ""Fostering Sustainable Behavior""; ""Step 1: Selecting Behaviors""; ""Step 2: Identifying Barriers and Benefits""; ""Step 3: Developing Strategies""; ""Commitment: From Good Intentions to Action""; ""Social Norms: Building Community Support""; ""Social Diffusion: Speeding the Adoption of New Behaviors""; ""Prompts: Remembering to Act""; ""Communication: Creating Effective Messages""; ""Incentives: Enhancing Motivation to Act""
Description / Table of Contents:
""Convenience: Making it Easy to Act""""Developing Strategies Revisited""; ""Step 4: Piloting""; ""Step 5: Broad-scale Implementation and Evaluation""; ""Concluding Thoughts""; ""Acknowledgements""; ""References""; ""About the Author""
Note:
Includes bibliographical references (p. 155-170) and index
,
Electronic reproduction; Available via World Wide Web
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