ISBN:
9781498592451
,
1498592457
Language:
English
Pages:
vii, 223 Seiten
,
24 cm
Parallel Title:
Erscheint auch als Makeup in the world of beauty vlogging
DDC:
302.23/14
Keywords:
Video blogs Social aspects
;
Beauty, Personal Social aspects
;
Vloggers Social life and customs
;
Cosmetics
;
Beauty, Personal ; Social aspects
;
Blogues vidéo - Aspect social
;
Blogueurs vidéo - Mœurs et coutumes
;
Cosmétiques
;
cosmetics
;
Beauty, Personal - Social aspects
;
Cosmetics
;
Weblog
;
Video
;
Schönheit
Abstract:
Part I: vlogging celebrities and the cult of personality -- When makeup gets ugly: the complicated commerce of marketing image, authenticity and social awareness in the online makeup tutorial / Clare Douglass Little -- The popularity of Fenty beauty and how it reflects the online beauty community / April Wilson -- Microcelebrity, class and participatory entitlement: the cases of Jaclyn Hill and Jeffree Star / Anna Barritt -- Subscribe to my empire: Jeffree Star and self-branding on YouTube / Alexandra Hauke and Florian Zitzelsberger -- Part II: makeup (vlogging) as empowerment -- The ladies' dressing rooms: cosmetic "trickery" from Tertullian's eve to Kandee Johnson's barbie / Elizabeth Johnston Ambrose -- The pigments of patriarchy and femme trans exclusion in the history of the "all natural" makeup movement / Laken Brooks -- "What's the point in covering them up?": visible disability and the invitation to stare in YouTube makeup tutorials / Katherine Anderson Howell -- Part III: makeup and the individual: navigating culture with makeup -- Not just for the boys: some aspects of the grotesque in men selling and wearing makeup / Michael V. Perez -- Hijabi makeup?: the Muslim female face and the practice of exposure / Fatma Sagir.
Abstract:
"This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media."--
Note:
Includes bibliographical references and index
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