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    Online Resource
    Online Resource
    Ratings analysis : audience measurement and analytics (2014)
    New York : Routledge
    Details
    ISBN: 9781136282126 , 1136282122 , 9780203112359 , 0203112350 , 9780203112359 , 9781136282133 , 1136282130
    Language: English
    Pages: 1 online resource (xvi, 328 pages) , illustrations
    Edition: Fourth edition
    Parallel Title: Erscheint auch als Webster, James G. Ratings analysis
    DDC: 384.54/4
    Keywords: BUSINESS & ECONOMICS / Industries / Media & Communications ; TECHNOLOGY & ENGINEERING / Telecommunications ; Radio audiences ; Radio programs / Rating / Methodology ; Television programs / Rating / Methodology ; Television viewers ; Media Studies ; Industrie ; Wirtschaft ; Television programs Rating ; Television viewers Methodology ; Radio programs Rating ; Radio audiences Methodology ; Fernsehen ; Publikumsforschung ; Publikum ; Fernsehen ; Publikum ; Publikumsforschung
    Description / Table of Contents: Part I. Audience measurement -- part II. Audience analytics -- part III. Applications
    Note: Print version record
    URL: lizenzpflichtig
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