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  • 1
    ISBN: 9781412969475
    Language: English
    Pages: XVIII, 219 S. , Ill., graph. Darst.
    Edition: 4. ed.
    DDC: 361.6/1068
    RVK:
    RVK:
    Keywords: Sozialwissenschaften ; Focus Groups ; Focus groups ; Social Sciences methods ; Social sciences Methodology ; Gruppenforschung ; Fokusgruppe ; Gruppeninterview ; Empirische Sozialforschung ; Evaluationsforschung ; Gruppe ; Angewandte Forschung ; Evaluationsforschung ; Gruppeninterview ; Gruppe ; Fokusgruppe ; Gruppenforschung ; Empirische Sozialforschung ; Angewandte Forschung
    Abstract: "This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations." -- Publisher's description.
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  • 2
    Book
    Book
    Thousand Oaks, Calif. : SAGE Publications
    ISBN: 9780761908166 , 0761908161
    Language: English
    Pages: XIX, 139 Seiten , Ill., graph. Darst. , 25 cm
    Series Statement: Focus group kit 6
    Series Statement: The focus group kit
    DDC: 001.433
    RVK:
    Keywords: Focused group interviewing ; Marktforschung ; Gruppeninterview ; Marktforschung ; Gruppeninterview ; Evaluationsforschung ; Gruppe ; Gruppeninterview ; Marktforschung ; Gruppeninterview ; Evaluationsforschung ; Gruppe ; Gruppeninterview
    Note: Literaturverz. S. 134
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  • 3
    Book
    Book
    Thousand Oaks, Calif. [u.a.] : Sage Publ.
    ISBN: 9781412969475
    Language: English
    Pages: XVIII, 219 S. , Ill., graph. Darst.
    Edition: 4. ed.
    DDC: 361.6/1068
    RVK:
    RVK:
    RVK:
    RVK:
    RVK:
    RVK:
    Keywords: Focus groups ; Social sciences Methodology ; Focused group interviewing ; Social sciences Methodology ; Evaluationsforschung ; Fokusgruppe ; Evaluationsforschung ; Gruppeninterview
    Note: In Ringbindung , Literaturverz. S. 207 - 208
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  • 4
    ISBN: 9780470637623 , 0470637625 , 9781283025836
    Language: English
    Pages: 1 Online-Ressource (xiv, 322 p.)
    DDC: 658.8/72
    Keywords: Facebook (Electronic resource) ; Internet advertising ; Internet marketing ; Social networks / Computer network resources ; Marketinginstrument ; Facebook ; Facebook ; Marketinginstrument
    Note: Includes index
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  • 5
    Online Resource
    Online Resource
    Hoboken : John Wiley & Sons
    ISBN: 9780470584019 , 0470584017 , 9780470584033 , 0470584033 , 9780470584026 , 0470584025 , 0470182024 , 9780470182024 , 9780470487624
    Language: English
    Pages: 1 online resource (315 pages)
    Series Statement: For Dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Internet advertising ; Facebook (Electronic resource) ; Facebook (Electronic resource) ; BUSINESS & ECONOMICS ; Marketing ; Telemarketing ; BUSINESS & ECONOMICS ; Marketing ; Multilevel ; BUSINESS & ECONOMICS ; Mail Order ; BUSINESS & ECONOMICS ; Marketing ; Direct ; BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing ; Internet advertising ; Internet marketing ; Electronic books ; Electronic books
    Abstract: Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with v.
    Note: Includes index. - Includes bibliographical references and index. - Print version record
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  • 6
    Language: English
    Pages: 1 online resource (xx, 308 p.) , ill., facsims.
    Edition: 3rd ed.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Internet advertising ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition !
    Note: Rev. ed. of: Facebook marketing for dummies / Paul Dunay and Richard Krieger. 2nd ed. c2011. - Includes index. - Description based on print version record
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  • 7
    Online Resource
    Online Resource
    Hoboken, N.J. : Wiley
    ISBN: 0470182024 , 9780470182024
    Language: English
    Pages: 1 online resource (xvi, 294 p.) , ill.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Internet advertising ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
    Note: Includes index. - Description based on print version record
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  • 8
    Article
    Article
    Show associated volumes/articles
    In:  Der Heidewanderer 36(1960), Seite 34 | volume:36 | year:1960 | pages:34
    ISSN: 0942-3451
    Language: German
    Pages: Illustrationen
    Titel der Quelle: Der Heidewanderer
    Publ. der Quelle: Uelzen, 1910
    Angaben zur Quelle: 36(1960), Seite 34
    Angaben zur Quelle: volume:36
    Angaben zur Quelle: year:1960
    Angaben zur Quelle: pages:34
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  • 9
    Book
    Book
    London [u.a.] :Sage Publ.,
    ISBN: 0-8039-5566-9 , 0-8039-5567-7
    Language: English
    Pages: XIV, 255 S.
    Edition: 2. ed., 4. pr.
    DDC: 361.61068
    RVK:
    RVK:
    Keywords: Fokusgruppe ; Evaluationsforschung. ; Gruppeninterview. ; Gruppe. ; Gruppenforschung. ; Empirische Sozialforschung. ; Angewandte Forschung. ; Fokusgruppe ; Evaluationsforschung ; Gruppeninterview ; Gruppe ; Gruppenforschung ; Empirische Sozialforschung ; Angewandte Forschung
    Note: Literaturverz. S. 240 - 250
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  • 10
    Article
    Article
    Show associated volumes/articles
    In:  Successful focus groups (1993), Seite 3-19 | year:1993 | pages:3-19
    ISBN: 0803948743
    Language: Undetermined
    Titel der Quelle: Successful focus groups
    Publ. der Quelle: Newbury Park, Calif. [u.a.] : Sage Publ., 1993
    Angaben zur Quelle: (1993), Seite 3-19
    Angaben zur Quelle: year:1993
    Angaben zur Quelle: pages:3-19
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