ISBN:
9780230511286
Language:
English
Pages:
1 online resource (256 pages)
Parallel Title:
Erscheint auch als
DDC:
302.23014
Keywords:
Language and languages-Sex differences..
;
Business-Language..
;
Metaphor..
;
Mass media and language..
;
Discourse analysis
;
Electronic books
Abstract:
Cover -- Contents -- List of Figures -- List of Tables -- Acknowledgements -- List of Abbreviations -- 1 Introduction: Masculinized Metaphors -- 2 Theory: A Critical Cognitive Framework for Metaphor Research -- 2.1 Classical cognitive metaphor theory -- 2.2 Blending and neural theories of metaphor -- 2.3 Critical approaches to language -- 2.4 An integrated approach -- 3 Method: Quantitative and Qualitative Analyses of Metaphor -- 4 Business Media on Marketing: Metaphors of War, Sports and Games -- 4.1 Quantitative analysis -- 4.2 Qualitative analysis of sample texts -- 4.3 Discussion: socio-cognitive impact and possible alternatives -- 5 Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle -- 5.1 Quantitative analysis -- 5.2 Qualitative analysis of sample texts -- 5.3 Discussion: socio-cognitive impact and possible alternatives -- 6 Conclusion: Gender-neutral Metaphors -- Appendix: Corpus Data -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- F -- G -- H -- I -- L -- M.
Note:
Description based on publisher supplied metadata and other sources
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