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    ISBN: 9781472594976 , 9781472594990
    Language: English
    Pages: Online-Ressource (233 p)
    Edition: Online-Ausg.
    Series Statement: SOAS Studies in Modern and Contemporary Japan
    Parallel Title: Print version Debating Otaku in Contemporary Japan : Historical Perspectives and New Horizons
    DDC: 306/.10952
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    Keywords: Electronic books ; Japan ; Manga ; Anime ; Otaku ; Geschichte
    Abstract: With the spread of manga (Japanese comics) and anime (Japanese cartoons) around the world, many have adopted the Japanese term 'otaku' to identify fans of such media. The connection to manga and anime may seem straightforward, but, when taken for granted, often serves to obscure the debates within and around media fandom in Japan since the term 'otaku' appeared in the niche publication Manga Burikko in 1983. Debating Otaku in Contemporary Japan disrupts the naturalization and trivialization of 'otaku' by examining the historical contingency of the term as a way to identify and contain proble
    Description / Table of Contents: Cover page; Halftitle page; Copyright page; Copyright page; Dedication; Contents; List of Figures and Tables; Notes on Contributors; Foreword Otaku Culture as 'Conversion Literature'1; Translator's introduction; Foreword; Notes; References; Acknowledgements; Introduction 'Otaku' Research: Past, Present and Future; On 'otaku' research; Otaku/ Otaku /OTAKU; Taxonomy of fans; Social constructionist approach; A revised labelling approach; Notes; References; Section One The 1980s; 1 '"Otaku" Research' and Anxiety About Failed Men; Introduction; Desire for fictional characters
    Description / Table of Contents: The case of Manga Burikko'Otaku' as failed men; Conclusion; Notes; References; 2 Birth of 'Otaku': Centring on Discourse Dynamics in Manga Burikko1; Introduction; Nakamori Akio and ' "Otaku" Research'; Otaku' recognized as a discriminatory term; The editorial strategy of Ōtsuka Eiji surrounding 'otaku'; Self-tormenting 'otaku' and enlightened activity by the editorial board; Conclusion; Notes; References; 3 Opening the Black Box of the 1989 Otaku Discourse1; Introduction: Assembling otaku; Point of entry: Qualitative content analysis; Otaku and the mass media
    Description / Table of Contents: Tabloids and the Miyazaki reserve troopsManaging otaku; Establishing otaku; Conclusion: Recursive modes of ordering; Notes; References; Section Two The 1990s; 4 Traversing Otaku Fantasy: Representation of the Otaku Subject, Gaze and Fantasy in Otaku no Video; Introduction; General representations of otaku in media; What are otaku?; Otaku no Video (1991); The otaku object in Otaku no Video; The otaku subject in Otaku no Video; Mockumentary as otaku gaze; Traversing fantasy in Otaku no Video; Notes; References; 5 Introduction to Otakuology1; Translator's introduction
    Description / Table of Contents: Part 1: Subculture and otaku cultureFreedom of otaku culture; Part 2: Otaku are the legitimate heirs of Japanese culture; Notes; Section Three The 2000s; 6 The Construction of Discourses on Otaku: The History of Subcultures from 1983 to 20051; Introduction; Birth of the category of 'otaku'; 'Otaku' as a personality problem; Theories of 'otaku'-style consumer society; Theories on otaku as fashion; In lieu of a conclusion; Notes; References; 7 Train Man and the Gender Politics of Japanese 'Otaku ' Culture: The Rise of New Media, Nerd Heroes and Consumer Communities1; Introduction
    Description / Table of Contents: How fans created Train Man and engendered media trendsThe gender politics of mainstream otaku culture; Conclusion; Notes; References; 8 The Transformation and Diffusion of 'Otaku' Stereotypes and the Establishment of 'Akihabara' as a Place-brand1; Introduction; Akihabara as cutting-edge electric town; Akihabara as the 'holy land of otaku'; Competing images of Akihabara; The origin and transformations of 'otaku'; Study of otaku stereotypes; Conclusion; Notes; References; 9 The Transition of Otaku and Otaku1; Translator's introduction; How otaku became otaku; The era of otaku before otaku
    Description / Table of Contents: The existence of 'M'
    Note: Description based upon print version of record
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