ISBN:
9783631622285
,
9783653025750
Language:
English
Pages:
Online-Ressource 320 Seiten
,
Illustrationen
Edition:
Online-Ausgabe Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version Crossmedia Innovations : Texts, Markets, Institutions
DDC:
302.2301
Keywords:
Mass media Technological innovations
;
Communication
;
Mass media -- Technological innovations
;
Mass media ; Technological innovations
;
Communication
;
Electronic books
Abstract:
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media ec
Description / Table of Contents:
Cover; Contents; Introduction: Crossmedia innovation? Indrek Ibrus and Carlos A. Scolari; 1 Crossmedia innovations: Textual; Transmedia space. Maarja Saldre and Peeter Torop; The Triplets and the incredible shrinking narrative: Playing in the borderland between transmedia storytelling and adaptation. Carlos A. Scolari; Crossmedia cross-stitch: Spinoff stories astransmedial and intramedial suture. Colin B Harvey; The view from the fourth wall window: Crossmedia fictions. Sarah Atkinson; Fringe: Playful transmedia. Andreu Belsunces Gonçalves
Description / Table of Contents:
The digital utterance: A crossmedia approach to media education. Richard Berger and Ashley Woodfall2 Crossmedia innovations: Economic; The fandom menace or the phantom author? On sharecropping, crossmedia and copyright. Joan Ramon Rodríguez-Amat and Katharine Sarikakis; Audience activity as a co-production of crossmedia content. Göran Bolin; Movie industry goes viral in the XXIst century. If what counts is the buzz… Cincia Colapinto and Eleonora Benecchi
Description / Table of Contents:
Towards transmedia innovation: An empirical analysis of a multiplatform format. Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch and Risto RajalaWeb series, independent media and emerging online markets: Then and now. Steinar Ellingsen; 3 Crossmedia innovations: Institutional; The AV industry's microcompanies encounter multiplatform production. Indrek Ibrus; 'You make the movies': Audiences as new filmmakers in the age of user-generated content. Aurite Kouts
Description / Table of Contents:
Innovation management in crossmedia production: Leading change in the newsroom. Jose A. García-AvilésExploring the crossmedia content of public broadcasters in Catalonia and Denmark. Rosa Franquet i Calvet and Isabel Villa Montoya; What media logic? Organization of crossmedia production in two medium-sized Norwegian newsrooms. Ivar John Erdal; Notes on contributors
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
URL:
Volltext
(lizenzpflichtig)
Permalink
