ISBN:
9781722523848
Language:
English
Pages:
1 Online-Ressource (105 p)
Edition:
Original Classic Edition
Parallel Title:
Erscheint auch als Bernays, Edward Crystallizing Public Opinion (Original Classic Edition)
DDC:
302
Keywords:
Publicity
;
Social psychology
;
Public opinion
;
Public opinion
;
Publicity
;
Social psychology
Abstract:
5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group
Abstract:
Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion
Abstract:
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century
Abstract:
Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader
Note:
Description based upon print version of record
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