ISBN:
9781119399872
Language:
English
Pages:
1 Online-Ressource (xii, 1015 Seiten)
Series Statement:
Handbooks in communication and media
Parallel Title:
Erscheint auch als The handbook of applied communication research
DDC:
302.2072
Keywords:
Communication-Research-Methodology
;
Electronic books
Abstract:
Cover -- Volume I -- Title Page -- Copyright Page -- Contents -- List of Contributors -- The Promise of Applied Communication Research -- Viewpoints -- An Eclectic Perspective on ACR -- Applied Communication Research-Practice -- Citizen Science -- Entrepreneurship -- Goal of the Book -- Contents of Volume 1 -- Preview of Volume 2 -- References -- Part I Theoretical Perspectives -- Chapter 1 Inoculation Theory as a Strategic Tool -- Introduction -- Overview of Inoculation Theory -- Contextual Application -- Civic and Legal Communication -- Health Communication -- Commercial Communication -- Public Relations -- Additional Applied Contexts -- Inoculation Message Design -- Conclusion -- References -- Chapter 2 Addressing Life Transitions of Aging: Integrating Indigenous and Communication Theory to Develop a Tuakana-Teina/Peer Educator Model -- Indigenous Theory: Kaumtua Mana Motuhake -- Communication (and Related) Theory -- CBPR Conceptual Model -- Culture-Centered Approach -- The Tuakana-Teina/Peer Educator Program -- Mtpono Mori (Cultural Values and Principles) -- Ng Huarahi Whitiwhiti Korero (Models of Communication) -- Implications and Future Directions -- Implications -- Future Directions -- References -- Chapter 3 Connecting Attitudes and Motivating Behavior: Vested Interest Theory -- Vested Interest Theory -- Stake -- Salience -- Certainty -- Immediacy -- Self-Efficacy -- Recent Theoretical Developments -- Component Array -- Boundary Conditions -- VIT in Applied Contexts -- Natural Hazard Preparedness -- Perceived Concussion Risk Among Collegiate Athletes -- Future Directions in Theory Development -- Recommendations for Practitioners -- Conclusion -- References -- Chapter 4 A Comparative Analysis of Theoretical Propositions Focusing on Apologia -- Situational Crisis Communication Theory -- Image Repair/Image Restoration.
Note:
Description based on publisher supplied metadata and other sources
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