Language:
English
Pages:
1 online resource (7 pages)
,
illustrations
Edition:
[First edition].
DDC:
658.4/063/0951
Keywords:
Technological innovations Management
Abstract:
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation.
Note:
Reprint #64117, Fall 2022 issue, vol. 64, no. 1. - Includes bibliographical references
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