ISBN:
9780203730188
,
0203730186
,
9781351397148
,
1351397141
,
9781351397131
,
1351397133
,
9781351397124
,
1351397125
Language:
English
Pages:
1 online resource (xxiii, 527 pages)
Edition:
First edition
Series Statement:
Routledge communication series
Series Statement:
Routledge communication series
DDC:
302.2/072
Keywords:
Communication / Research
;
Communication / Methodology
;
Quantitative Methode
;
Kommunikationswissenschaft
;
Skalierung
;
Kommunikationsforschung
;
Kommunikationsforschung
;
Kommunikationswissenschaft
;
Skalierung
;
Kommunikationswissenschaft
;
Quantitative Methode
Abstract:
"Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines"--
Note:
Description based on online resource; title from digital title page (viewed on December 16, 2019)
DOI:
10.4324/9780203730188
URL:
Volltext
(URL des Erstveröffentlichers)
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