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  • 1
    Article
    Article
    In:  Advertising and culture 1996, 2009, S. 85-90
    Language: English
    Titel der Quelle: Advertising and culture
    Angaben zur Quelle: 1996, 2009, S. 85-90
    Note: Michael B. Goodman
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    New York, New York : Business Expert Press
    ISBN: 9781606496251
    Language: English
    Pages: 1 online resource (xxix, 286 pages)
    Edition: First edition
    Series Statement: Corporate communication collection
    Parallel Title: Erscheint auch als
    DDC: 302.23
    RVK:
    Keywords: Intercultural communication ; International business enterprises ; Business communication ; intercultural business communication ; management communication ; corporate cultures ; global business mindset ; multinational business communication ; international business communication strategies ; global management communication ; global communication strategies ; strategic global communication ; Electronic books.
    Abstract: People have always found a way to trade with one another, overcoming enormous barriers. Nations that fought for centuries came together after World War II dedicated to a plan that would let them thrive in peace. Business and trade relationships were the foundation. This book is based on the simple concept that people who partner in business tend to work together in peace more often than not. Education is also a fundamental building block for successful global relationships.
    Note: Part of: 2013 digital library. - Includes bibliographical references (pages 257-274) and index. - Title from PDF title page (viewed on September 27, 2013) , Mode of access: World Wide Web. , System requirements: Adobe Acrobat reader.
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 3
    Online Resource
    Online Resource
    New York : Business Expert Press
    ISBN: 9781606496244 , 9781606496251
    Language: English
    Pages: Online-Ressource
    Series Statement: Corporate communication collection 2156-8170
    Parallel Title: Erscheint auch als Goodman, Michael B. Intercultural communication for managers
    DDC: 302.23
    Keywords: Intercultural communication ; International business enterprises ; Business communication ; intercultural business communication ; management communication ; corporate cultures ; global business mindset ; Business communication ; corporate cultures ; global business mindset ; intercultural business communication ; Intercultural communication ; International business enterprises ; management communication ; Electronic books ; Electronic books
    Abstract: Part I. Understanding business cultures around the world -- 1. Language and communication -- 2. Social organization -- 3. Contexting and face-saving -- 4. The impact of technology and the environment -- 5. Power, influence, and authority -- 6. Concepts of time -- 7. Body language and non-verbal communication -- Part II. Managing business in a global environment -- 8. Restoring trust in business and understanding international business ethics -- 9. Managing people globally: managing executives on global assignment -- 10. Dealing with culture shock -- 11. Working globally without leaving your desk -- 12. Marketing and negotiating transnationally -- 13. Impact of global growth, BRICS and the Next 11 -- Part III. Understanding and working in specific cultures: country analysis and planning for an overseas assignment -- 14. Working in the United States, and with Americans -- 15. China, India, and the Pacific Rim -- 16. European Union, Europe, and the Former Soviet Union -- 17. South America: and NAFTA -- 18. The Middle East and Africa -- Further reading -- Index
    Abstract: People have always found a way to trade with one another, overcoming enormous barriers. Nations that fought for centuries came together after World War II dedicated to a plan that would let them thrive in peace. Business and trade relationships were the foundation. This book is based on the simple concept that people who partner in business tend to work together in peace more often than not. Education is also a fundamental building block for successful global relationships
    Description / Table of Contents: Contents; Preface; Acknowledgments; Introduction-The Global Perspective; PART I. Understanding Business Cultures Around the World; CHAPTER 1. Language and Communication; CHAPTER 2. Social Organization; CHAPTER 3. Contexting and Face-Saving; CHAPTER 4. The Impact of Technology and The Environment; CHAPTER 5. Power, Influence, and Authority; CHAPTER 6. Concepts of Time; CHAPTER 7. Body Language and Non-Verbal Communication; PART II. Managing Businessin a Global Environment; CHAPTER 8. Restoring Trust in Business and Understanding International Business Ethics
    Description / Table of Contents: CHAPTER 9. Managing People Globally: Managing Executives on Global AssignmentCHAPTER 10. Dealing with Culture Shock; CHAPTER 11. Working Globally Without Leaving Your Desk; CHAPTER 12. Marketing and Negotiating Transnationally; CHAPTER 13. Impact of Global Growth-BRICS and the "Next 11"; PART III. Understanding and Working in Specific Cultures:Country Analysis and Planning for an Overseas Assignment; CHAPTER 14. Working in the United States, and with Americans; CHAPTER 15. China, India, and the Pacific Rim; CHAPTER 16. European Union, Europe, and the Former Soviet Union
    Description / Table of Contents: CHAPTER 17. South America: and NAFTACHAPTER 18. The Middle East and Africa; Further Reading; Index
    Note: Part of: 2013 digital library. - Includes bibliographical references (pages 257-274) and index. - Title from PDF title page (viewed on September 27, 2013)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
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