ISBN:
9781616895587
,
9781616896393
Language:
English
Pages:
454 Seiten
,
Illustrationen
Edition:
First edition
DDC:
302.222
Keywords:
Visual communication Methodology
;
Graphic arts Methodology
;
DESIGN / General
;
DESIGN / Graphic Arts / General
;
DESIGN / Essays
;
Aufsatzsammlung
;
Design
;
Theorie
;
Gebrauchsgrafik
;
Theorie
Abstract:
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
Note:
Includes bibliographical references
,
Text in englisch
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