ISBN:
9783319564425
Language:
English
Pages:
1 Online-Ressource (295 pages)
Parallel Title:
Print version Foss, Katherine A Breastfeeding and Media : Exploring Conflicting Discourses That Threaten Public Health
DDC:
301
Keywords:
Digital media
;
Digital media
;
Electronic books
Abstract:
Preface -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Breastfeeding and Media -- Establishing Breastfeeding as a Public Health Concern -- Predicting Breastfeeding Intention and Success -- Media and Breastfeeding -- Research on Infant Feeding in Media -- Theoretical Framework -- The Book's Approach and Chapter Overview -- Chapter 2 "Where the Mother's Milk is Insufficient…": The Commodification of Infant Feeding and the Demise of Breastfeeding -- Changing Ideologies About Infant Feeding -- Wet Nursing: The First Alternative to Mother's Milk -- The Nineteenth-Century Media Landscape: Infant Food as a Product -- Media's Role in the Shift to Bottle-Feeding -- Infant Feeding in LHJ -- Breastmilk or Death: 1884-1889 -- False Promises of Early Milk Substitutes -- When Mother's Milk Inevitably Fails… 1890s-1900s -- Chapter 3 Infant Feeding in the Twentieth Century: Shifting Media Messages and the Role of the "Expert" -- Context: Shifting from Trade to Profession -- Shifting Discourses in Parents Magazine -- Promoting the Bottle: 1930s to 1960s -- Advertising Without Directly Marketing Formula -- Returning to the Breast: Transitions in the 1960s and 1970s -- "Breast is Best"-1980s, 1990s and Beyond -- "Experts" in Infant Feeding -- The Rise of Breastfeeding in Medical Journals -- Conclusion -- Chapter 4 Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals -- The Influence of Health Professionals and the Health Care System -- Local Breastfeeding Resources -- The Promotional Clash Between Breastfeeding and Formula Companies -- Formula Marketing: Past and Present -- The Influence of Formula Marketing -- Conclusion -- Chapter 5 "So You're Going to Have a Baby?": Breastfeeding Messages in Parenting Guides and Children's Books -- The Role of Parenting Books -- Advice for Expectant Parents
Abstract:
Breast or Bottle: A Choice? -- Breastfeeding: Not Conducive to Working Outside the Home? -- Sexualizing Breasts -- The Polarization of Parenting Philosophies -- Infant Feeding Messages in Children's Books -- Omitting How to Feed the Baby -- Breastfeeding Only -- Breast or Bottle: "Equal" Options? -- Bottles as the "Norm" -- Conclusion -- Chapter 6 From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Television -- Censorship and Fictional Media -- The Impact of Entertainment -- Exploring Fictional Television -- Breastfeeding on Television, 1974-2015 -- The Breastfeeding Woman -- Learning to Breastfeed -- The Benefits of Breastfeeding -- Breastfeeding Obstacles -- Breastfeeding-Private or Public? -- Sexualizing the Breast -- Breastfeeding as Deviant, Socially Unacceptable, or Harmful -- Breastfeeding as Individual or Institutional? -- Discussing Breastfeeding on Television -- Conclusion -- Chapter 7 Reality Television Programs and the Failure Narrative -- Background: The Rise of Reality Television -- The Influence of Reality TV -- MTV's 16 and Pregnant -- The "Norm" of Bottle-Feeding -- Filmed Prenatal Discussions -- Breastfeeding Experiences -- "New Baby" Reality Programs on Other Channels -- The "Typical" Breastfeeding Experience -- Deviating from the Norm -- Difficult, but Wonderful -- Justifications for Quitting: Sponsorship and the Weaning Episodes -- Applying the "Social-Ecological Model" to Reality TV -- Conclusion: Manipulating Reality -- Chapter 8 "The New Boob Tube?": Education, Entertainment, and Viewers' Perceptions of Breastfeeding on Social Media -- Searching for "Breastfeeding" on Youtube -- The 10 Ten Videos by Relevance and View Count -- Viewer Feedback to Breastfeeding on Youtube -- Conclusion: Using Youtube as a Breastfeeding Tool?
Abstract:
Chapter 9 Marginalized Milk: "Extreme" Nursing, Milk Exchange, and Erotic Breastfeeding -- Extended as Extreme? -- Extraordinary Breastfeeding -- "Are You Mom Enough?" the Time Magazine Cover -- Powerful Breastfeeding in The -- Analyzing Media and Public Response -- Breastmilk-not just from the Tap -- Media Coverage of Human Milk Distribution -- Behind Closed Doors: Erotic Breastfeeding -- Conclusion: Breastfeeding as Spectacle -- Chapter 10 Concluding Thoughts: Media's Role in Improving Breastfeeding Success -- Competing Discourses -- Breastfeeding as Health Prevention or Cultural Experience -- Breastfeeding as Feminist? -- Discourses of the Mommy Wars -- What's Overlooked in Media? -- References -- Index
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