ISBN:
9780826447388
,
0826447384
,
9781847141484
,
0826447392
Language:
English
Pages:
Online-Ressource (vii, 179 p)
,
ill
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
Uniform Title:
Identités visuelles. 〈engl.〉
Parallel Title:
Erscheint auch als Visual Identities
DDC:
302.2
Keywords:
Visual communication
;
Semiotics
;
Visual communication
;
Electronic books
Abstract:
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited pos
Description / Table of Contents:
Contents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; Index
Note:
Includes bibliographical references (p. [172]-174) and index
,
Electronic reproduction; Available via World Wide Web
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