Language:
English
Pages:
1 online resource (1 volume)
Keywords:
New products ; Marketing
;
Marketing ; Management
;
Time to market (New products)
;
Business logistics
;
Electronic books
;
Electronic books ; local
Abstract:
How should companies launch products in times of uncertainty? Should they "wait and see" until uncertainty resolves - or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is not always the case. Many companies can benefit from a mixed, "act and see" approach.
Note:
"Reprint #60114.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed November 1, 2018)
URL:
https://learning.oreilly.com/library/view/-/53863MIT60114/?ar
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