ISBN:
9780470675052
Language:
English
Pages:
Online-Ressource (984 p)
Series Statement:
Handbooks in Communication and Media Ser
Series Statement:
Handbooks in Communication and Media
Parallel Title:
Print version The Handbook of Media and Mass Communication Theory
DDC:
302.2
Keywords:
Communication ; Research
;
Mass media ; Research
;
Social media
;
Electronic books
;
Electronic books
Abstract:
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeatures coverage of a wide variety of theoretical perspectiv
Description / Table of Contents:
The Handbook of Media and Mass Communication Theory; Copyright; Contents; Notes on Contributors; Introduction; Part I Classical Theories of Media and the Press; 1 Classical Liberal Theory in a Digital World; Origins and Optimism; Disillusionment and Ethics; Variations on a Liberal Theme; Liberal Theory Today; Conclusion; Notes; References; 2 The Origins of Media Theory: An Alternative View; References; 3 Political Economic Theory and Research: Conceptual Foundations and Current Trends; The Political Economy Tradition; Research on the Political Economy of the Media; Current Trends; References
Description / Table of Contents:
4 Semiotics and the MediaFerdinand de Saussure; Roland Barthes; Judith Williamson; Robert Hodge and Gunther Kress; Algirdas Julien Greimas; How Do I Analyze a Media Text?; Later Developments: A Semiotics of the Senses; Charles S. Peirce (1958); 5 Symbolic Interactionism and the Media; The Interactionist Tradition; Information Technologies; The Task of the Media; Media Reform and the Crisis of Democracy; Democracy and Critical Pedagogy; A Performative Communication Studies; Conclusion; Notes; References; 6 Patterns in the Use of Theory in Media Effects Research; Prevalence of Theories
Description / Table of Contents:
Most Used TheoriesParts of Media Effects Phenomenon; Implications; Conclusion; References; 7 Cultivation Theory: Its History, Current Status, and Future Directions; Background of Cultivation Theory; Challenges to the Theory; Meta-Analyses of Cultivation Effects; Evidence for Cultivation Effects; More Recent Tests of Cultivation Theory; Social Cognitive Theory; Short- and Long-Term Effects of Media Exposure; Recent Studies of Media Content; Future Directions in Cultivation Theory Research; 8 Media Ecology: Contexts, Concepts, and Currents; What Is Media Ecology?
Description / Table of Contents:
The Rise of Media Ecology: A Brief AccountContextualizing the Media; The Symbolic Biases of Media; Media as the Extensions of the Human Sensorium; The Physical Forms and Biases of Media; The Inevitability and Unpredictability of Consequences; Media Do and Undo: A Faustian Bargain; Media Ecology as Historiography; Discussion: Currents in Media Ecology; References; 9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks; Communication Studies and Dramatistic Theory; Kenneth Burke's Dramatistic Theory; Bridges between Dramatistic Theory and Communication Studies
Description / Table of Contents:
Case Study: The 2004 Madrid Terrorist AttacksReferences; Further Reading; 10 Ritual Theory and the Media; Key Elements of Media Ritual; James Carey and the Ritual Model; Politics as Symbolic Ritual; Recent Theories of Media Ritual; References; 11 Jacques Ellul and the Nature of Propaganda in the Media; Introduction; Definition; Characteristics of Propaganda; Propaganda and Democracy; Ethics and Propaganda; Concluding Remarks; References; Further Reading; 12 Lewis Mumford: Technics, Civilization, and Media Theory; References; 13 The Impact of Ethics on Media and Press Theory
Description / Table of Contents:
Mainstream Communication Theory
Note:
Description based upon print version of record
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