ISBN:
9783034305914
Language:
English
Pages:
Online-Ressource (337 p)
Parallel Title:
Print version Discourse, Identities and Genres in Corporate Communication : Sponsorship, Advertising and Organizational Communication
DDC:
302.2/4
Keywords:
Electronic books
Abstract:
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their p
Description / Table of Contents:
Contents; Sponsorship; Advertising; Reporting; Organizational Communication; PAOLA EVANGELISTI ALLORI / GIULIANA GARZONE - Identities, Discourse and Genres in Corporate Communication:An Introduction - 9; JANE LUNG - A Closer Look at Identities AffectingIntercultural Business Communication - 27; GIULIANA GARZONE - Multiple Sponsorships and Advertisingin the Discursive Construction of Corporate Identity - 51; PAOLA EVANGELISTI ALLORI - Corporate Identity and Image Promotion through SponsoringInternational Sports Events. A View from the Web - 75
Description / Table of Contents:
FRANCESCA SANTULLI - Event and Sponsoring Company: Presentationand Linking Strategies in the Web-Mediated Environment - 99PAOLA CATENACCIO - Representations of Corporate Philanthropy:A Linguistic Approach - 121; CECILIA BOGGIO - Automobile Advertising for Cultural Elites:A Multimodal Analysis - 145; GERALDINE E. HYNES / MARIUS JANSON - Using Semiotic Analysis to Determine Effectivenessof Advertising in Internet Marketing - 163; ERIKA SALSNIK - Advertorials in the Italian Press: the Impact of CorporateIdentity Strategies on Linguistic Features - 185
Description / Table of Contents:
DONATELLAMALAVASI - The Multifaceted Nature of Banks' Annual Reports as Informative,Promotional and Corporate Communication Practices - 211CHIARA DEGANO - Linguistic Perspectives on Image Constructionand Moral Identity. The Case of Banks - 235; ELIZABETH SAATCI - The Construction of Corporate Identity in CorporateConference Calls: The Case of Voluntary Financial Disclosures - 263; ULISSE BELOTTI - Unequal Discourse and the Role of Modalityin the Language of Invitations for Bids - 283
Description / Table of Contents:
SYLVAIN DIELTJENS / PRISCILLA HEYNDERICKX - The Interpretation of the Possessives ons/onzein 'Fixed' Phrases in Internal Business Communication in Dutch - 303Notes on Contributors - 319;
Note:
Description based upon print version of record
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