Language:
English
Pages:
1 online resource (7 pages)
,
illustrations, maps, charts, photographs
DDC:
306.4819
Keywords:
Tourism Case studies
;
Iceland
;
Fishing
;
Visitor experiences
;
Festivals
;
Local community
;
Rurality and food
;
Cultural discovery
;
Nature and wildlife
;
Communities and social ecosystems
;
Tourism
;
Tourism development
;
Fishing
;
Fish processing
;
Case studies
;
Diversification
;
Angling
;
Cultural heritage
;
Byproducts
;
Leather
;
Sport fishing
;
Iceland
;
Nordic Countries
;
Developed Countries
;
Northern Europe
;
Europe
;
OECD Countries
Abstract:
Fishing and fish processing are central to Iceland's heritage and cultural identity, as well as its economic prosperity. However, a series of events, including the 2008 banking crash and the 2010 Eyjafjallajökull volcanic eruption, saw this small island nation facing a calamitous financial position. The case demonstrates how the entrepreneurial population sought new ways to encourage income growth. In particular, it considers how diversifying away from fishing and fish processing has played a leading role in finding new ways to add value to the overall visitor experience, with the result that tourism has overtaken fishing as Iceland's number one export industry in the last 5 years.
Note:
Origin: Research undertaken by Jackie Ellis. - Includes bibliographical references. - Title from PDF title page (viewed October 9, 2021)
Permalink
