Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Keywords:
Twitter
;
Online social networks ; Social aspects
;
Social media
;
Electronic books
;
Electronic books ; local
Abstract:
The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users - and this has implications for social media marketing.
Note:
"Reprint #60203.". - Includes bibliographical references. - Description based on online resource; title from cover\ (Safari, viewed January 21, 2019)
URL:
https://learning.oreilly.com/library/view/-/53863MIT60203/?ar
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