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  • 1
    Online Resource
    Online Resource
    [S.l.] : ROUTLEDGE | London : Taylor & Francis Group
    ISBN: 9781000787535 , 1000787532 , 9781003029274 , 1003029272 , 9781000787559 , 1000787559
    Language: English
    Pages: 1 Online-Ressource
    Uniform Title: Comunicazione multimodale e influenza sociale
    DDC: 303.3/42
    Keywords: Nonverbal communication ; Persuasion (Rhetoric) ; Communication in politics ; Communication Political aspects ; Charisma (Personality trait) ; PSYCHOLOGY / General
    Abstract: Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals. Poggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media? Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects. The authors affirm that multimodality helps others to influence us through displays of dominance, and by undermining our power through comments, insults, irony, ridicule, and parody. The devices of social influence and its multimodal management are illuminated, giving readers insight into how people influence others' lives by using body language and verbal communication, either explicitly or in subtle but inexorable ways. This fascinating text is a superb resource for students of psychology, communication, pragmatics, and political sciences, as well as for school teachers, politicians, spin doctors, active citizenship workers, and anyone seeking to understand how communicative power is managed, both in politics and everyday social contexts
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  • 2
    ISBN: 9780367465278
    Language: English
    Pages: vi, 283 Seiten , Illustrationen
    DDC: 302.222
    Keywords: Communication studies ; Groups & group theory ; Gruppen und Gruppentheorie ; Kommunikationswissenschaft ; Literatur: Geschichte und Kritik ; Literature: history & criticism ; PSYCHOLOGY / General ; Psychological theory & schools of thought ; Psychologie: Theorien und Denkschulen ; Social, group or collective psychology ; Sozialpsychologie ; Sprachwissenschaft, Linguistik ; linguistics
    Abstract: * Examines fragments of real multimodal communication, which provides insights on the universal mechanisms and devices of power and social influence * Enhances the readers awareness of how people may use multimodal communication to achieve and maintain power, and of how, by their own body, they may influence others and defend themselves from their influence, making this essential reading for students and academics * Refers to a variety of contexts in which communication is used and adapted, including in everyday life, at work, at school, and in politics to show the similarities and differences in these environments
    Description / Table of Contents: Introduction 1. A Socio-Cognitive Model of Mind, Social Interaction, Emotion, and Communication 2. Social Influence and Persuasion 3. Persuasive Discourse 4. Persuasive Gesture, Persuasive Gaze 5. Dominance and its Signals 6. Charisma: The Gift of Influence 7. Benito Mussolini. Charisma in Words and Multimodal Communication of an Italian Dictator. 8. How to Increase One's Power by Decreasing the Other's. The Force of Discredit 9. Subtle Ways to Discredit in Debates. Comments by Words, Face, and Body 10. Attacking the Opponent's Image. Insult as a Weapon for Political Discredit 11. A Laughter Will Bury You. Ridicule as a Discrediting Move 12. Irony and Ridicule in a Judicial Debate 13. Parody as a Political Weapon 14. Cognitive, Affective, and Persuasive Effects of Political Parody 15. Conclusion
    Note: Interessenniveau: 05, College/higher education: For universities and colleges of further and higher education. (05)
    URL: Cover
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  • 3
    ISBN: 9781000787559
    Language: English
    Pages: 1 online resource (291 pages)
    Parallel Title: Erscheint auch als
    DDC: 303.342
    Keywords: Nonverbal communication ; Electronic books ; Electronic books
    Abstract: Intro -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction -- I.1 Social influence and communication -- I.2 Multimodal communication in debates -- Acknowledgments -- 1. A sociocognitive model of mind, social interaction, emotion, and communication -- 1.1 Goals, actions, and beliefs -- 1.2 The choice -- 1.3 Action, knowledge, and the world -- 1.4 Power -- 1.5 Social relations and social interactions -- 1.6 Evaluation -- 1.7 Image and self-image -- 1.8 Competition and hierarchy -- 1.9 Emotions -- 1.10 Communication -- 1.10.1 The communicative act -- 1.10.2 Indirect communication -- 1.10.3 From sentence to discourse, through words or body signals -- 1.10.4 Multimodality -- 1.10.5 Deception -- 1.11 Social influence -- 1.11.1 Ways to influence -- 1.11.2 Direct influence and goal hooking -- 1.11.3 Communicative and noncommunicative influence -- 1.11.4 Influence and emotions -- 2. Social influence and persuasion -- 2.1 Influencing others -- 2.1.1 Goal generation -- 2.1.2 Goal activation -- 2.1.3 Goal choice: The importance of value -- 2.2 How to have others do what you want? -- 2.2.1 Direct influence -- 2.2.2 Goal hooking -- 2.2.2.1 Cognitive hooking -- 2.2.2.2 Emotional hooking -- 2.3 Communicative and noncommunicative influence -- 2.4 Types of communicative influence: To comply vs. to be convinced -- 2.4.1 Inducement -- 2.4.1.1 Coercion: The power of threat -- 2.4.1.2 Allurement: The power of promise -- 2.4.2 Convincing: Influence through free choice -- 2.4.3 Certainty and influence -- 2.5 Persuasion as communicative noncoercive influence -- 2.6 The routes to persuasion -- 2.6.1 Goal hooking and evaluation -- 2.6.2 The force of conviction -- 2.7 Logos, ethos, pathos -- 3. Persuasive discourse -- 3.1 Persuasion as a hierarchy of goals -- 3.2 A pre-election interview.
    Note: Description based on publisher supplied metadata and other sources
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