ISBN:
9780199569458
,
0199569452
Language:
English
Pages:
1 Online-REssource (XXI, 637 Seiten)
,
Illustrationen
Edition:
Online-Ausg. Online-Ressource Oxford handbooks online. Business and Management
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als The Oxford handbook of strategic sales and sales management
DDC:
658.8
Keywords:
Vertrieb
;
Marketing
;
B-to-B-Marketing
;
Strategisches Management
;
Verkaufspersonal
;
Marketing Management
;
Sales management
;
Marketing / Management
;
Sales management
;
Marketing
;
Management
;
Sales management
;
Handbuch
;
Verkauf
;
Marketing
;
Strategisches Management
Abstract:
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Note:
Formerly CIP Uk. - Includes bibliographical references and index
DOI:
10.1093/oxfordhb/9780199569458.001.0001
Permalink
