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  • 1
    Online Resource
    Online Resource
    Influencer : The Science Behind Swaying Others (2020)
    Milton : Taylor & Francis Group
    Details
    ISBN: 9781000317862
    Language: English
    Pages: 1 online resource (129 pages)
    Parallel Title: Erscheint auch als Cornwell, T. Bettina Influencer
    DDC: 153.852
    RVK:
    AP 14450
    RVK:
    AP 15840
    RVK:
    MS 7965
    RVK:
    QP 632
    Keywords: Online-Marketing ; Influencer ; Electronic books ; Influence (Psychology)
    Abstract: Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- About the Authors -- Foreword -- 1 Introduction to Influencers -- 2 Influencers in the Marketing Ecosystem -- 3 Endorsers and Influencers Clarifying the Boundaries -- 4 Who Are the Influencers? -- 5 How Influencers Are Regulated -- 6 Barriers and Challenges to Consider -- 7 How Influence Is Measured and Evaluated -- 8 The Future for Influencers -- Index.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
    URL: kostenfrei
    URL: kostenfrei
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Influencer : the science behind swaying others (2021)
    New York, NY ; London :Routledge,
    Details
    ISBN: 978-1-003-03776-7
    Language: English
    Pages: 1 Online-Ressource (ix, 117 Seiten) : , Illustrationen.
    Edition: Ipswich, MA Electronic reproduction; Available via World Wide Web
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    RVK:
    AP 15950
    RVK:
    AP 15840
    RVK:
    MS 7965
    RVK:
    QP 632
    Keywords: Online-Marketing / (DE-627)091381541 / (DE-2867)21315-0 ; Influencer / (DE-627)1682229106 / (DE-2867)30195-4 ; Marketing / Psychological aspects ; Influence (Psychology) ; Persuasion (Psychology)
    Note: Includes bibliographical references and index
    DOI: 10.4324/9781003037767
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
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