Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Keywords:
Information technology ; Management
;
Chief information officers
;
Customer services ; Management
;
Electronic books
;
Electronic books ; local
Abstract:
Chief information officers need to oversee all of IT - in close collaboration with marketers and the business units. Only then can companies deliver digital experiences that win, serve, and retain increasingly demanding customers.
Note:
"Reprint #59215.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed February 7, 2018)
URL:
https://learning.oreilly.com/library/view/-/53863MIT59215/?ar
Permalink