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  • 1
    Book
    Book
    Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 (2018)
    Amsterdam : Amsterdam University Press
    Details
    ISBN: 9789462981881 , 9462981884
    Language: English
    Pages: 276 pages , Notenbeispiele , 25 cm
    DDC: 306.4/84240973
    Keywords: Music Political aspects 20th century ; History ; Music Political aspects 21st century ; History ; Music in advertising 20th century ; Music in advertising 21st century ; Music in advertising ; Music ; Political aspects ; Funktionale Musik ; Musik ; Fernsehen ; Präsidentenwahl ; Wahlkampf ; United States ; USA ; History ; USA ; Präsidentenwahl ; Wahlkampf ; Fernsehen ; Funktionale Musik ; Geschichte 1952-2016
    Abstract: Introduction -- Age of Innocence: 1952 -- Still Liking Ike: 1956 -- New Frontier: 1960 -- Daisies for Peace: 1964 -- This Time Vote Like Your Life Depended on It: 1968 -- . Nixon Now!: 1972 -- Leader, For a Change: 1976 -- Ayatollah Casts a Vote: 1980 -- Morning in America: 1984 -- Horton Hears a "Who?": 1988 -- "It's the Economy, Stupid!": 1992 -- At Millennium's End: 1996 -- Bush v. Gore: 2000 -- Mourning in America: 2004 -- Whatever It Takes: 2004 -- Yes, We Can: 2008 -- 47% Solution: 2012 -- #DemExit: 2016 -- Conclusion -- Appendix 1. Interview with Jim Cole -- Appendix 2. Interview with Matthew Nicholl.
    Abstract: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
    Note: Includes bibliographical references (pages 258-266) and index
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  • 2
    Online Resource
    Online Resource
    Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 (2018)
    Amsterdam : Amsterdam University Press | Berlin : Knowledge Unlatched
    Details
    ISBN: 9789048531677
    Language: English
    Pages: 1 Online-Ressource (276 Seiten) , Notenbeispiele
    DDC: 306.4/84240973
    Keywords: Music ; Music ; Music ; Music in advertising ; Music in advertising ; Music in advertising ; United States ; History ; 1900-2099 ; History ; USA ; Präsidentenwahl ; Wahlkampf ; Fernsehen ; Funktionale Musik ; Geschichte 1952-2016
    Abstract: "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description
    URL: Volltext  (kostenfrei)
    URL: kostenfrei
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 (2017)
    Amsterdam : Amsterdam University Press | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789048531677
    Language: English
    Pages: 1 Online-Ressource (277 pages)
    DDC: 306.484240973
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 4
    Book
    Book
    Yesterday, today, & tomorrow : meeting the challenge of our multicultural America & beyond (1996)
    San Francisco, Calif. : Caddo Gap Press
    Details
    ISBN: 1880192187
    Language: English
    Pages: xv, 376 p , ill , 22 cm
    DDC: 305.800973
    Keywords: Cultural pluralism ; Multiculturalism
    Note: Includes index
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  • 5
    Online Resource
    Online Resource
    Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 (2017)
    Amsterdam : Amsterdam University Press
    Details
    ISBN: 9789462981881
    Language: English
    Pages: 1 Online-Ressource
    Keywords: Society & culture: general
    Abstract: Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America."Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music
    Note: English
    URL: OAPEN Library: download the publication
    URL: OAPEN Library: description of the publication
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 (2017)
    Amsterdam : Amsterdam University Press
    Details
    ISBN: 9789048531677
    Language: English
    Pages: 1 online resource (277 pages)
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    DDC: 306.4/84240973
    Keywords: Electronic books ; Electronic books.
    Abstract: Cover -- Table of Contents -- Acknowledgments -- Introduction -- 1. The Age of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies for Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For a Change: 1976 -- 8. The Ayatollah Casts a Vote: 1980 -- 9. Morning in America: 1984 -- 10. Horton Hears a "Who?": 1988 -- 11. It's the Economy, Stupid! 1992 -- 12. At Millennium's End: 1996 -- 13. Bush v. Gore: 2000 -- 14. Mourning in America: 2004 -- 15. Whatever It Takes: 2004, continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #DemExit: 2016 -- Conclusion -- Appendix 1 -- Appendix 2 -- Glossary of Selected Musical Terms -- Bibliography -- Index.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    URL: De Gruyter
    URL: De Gruyter, Cover
    URL: View this content on BiblioBoard.
    URL: Image  (Thumbnail cover image)
    URL: Image  (Thumbnail cover image)
    URL: Image
    URL: Open Access
    URL: kostenfrei
    URL: Cover
    URL: Cover
    URL: Cover  (lizenzpflichtig)
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