ISBN:
9780230508866
Language:
English
Pages:
1 online resource (168 pages)
Parallel Title:
Erscheint auch als
DDC:
395.52095100000003
Keywords:
Electronic books
Abstract:
Cover -- Myths about doing business in China -- Contents -- Figures and tables -- Foreword -- Introduction -- Myth 1 One market: 1.3 billion people -- Myth 2 The Chinese market will grow forever -- Myth 3 The market is easy -- Myth 4 China is Westernising -- Myth 5 Guanxi is a time-consuming sideshow to the real business of business -- Myth 6 The Chinese are irrationally xenophobic -- Myth 7 The mask of Fu Manchu: the myth of inscrutability -- Myth 8 Rules are rules: negotiating in China is like negotiating everywhere else -- Myth 9 Chinese business people are not trustworthy -- Myth 10 The Chinese are difficult to manage -- Afterword -- Appendix A A summary of key success factors for dealing with the Chinese -- Appendix B Some key differences between China and the West -- Appendix C Making sense of Pinyin -- Appendix D Recommended reading -- Bibliography -- Index.
Note:
Description based on publisher supplied metadata and other sources
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