ISBN:
978-1-009-19928-5
Language:
English
Pages:
1 Online-Ressource (xiv, 235 Seiten).
Series Statement:
Development trajectories in global value chains
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
006.7/876
Keywords:
Streaming video
;
Internet television
;
Television broadcasting
;
BUSINESS & ECONOMICS / International / General
Abstract:
This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
DOI:
10.1017/9781009199285
URL:
https://doi.org/10.1017/9781009199285
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