Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Keywords:
Technological innovations
;
Research and development projects
;
Business enterprises ; Technological innovations
;
Electronic books
;
Electronic books ; local
Abstract:
The biggest consumer goods companies shell out more than $1 billion a year for R&D but lately have seen no appreciable impact on their sales. That's troubling for companies whose growth has plateaued in recent years. In contrast, some smaller competitors that spend less on R&D - but do so more shrewdly - have seen a significant boost in sales. In this sector, innovators needn't bet big to reap returns.
Note:
Place of publication from publisher's website. - "Reprint #60207.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed April 29, 2019)
URL:
https://learning.oreilly.com/library/view/-/53863MIT60207/?ar
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