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  • 1
    Online Resource
    Online Resource
    Crackle and Fizz : Essential Communication and Pitching Skills for Scientists (2014)
    Singapore : Imperial College Press
    Details
    ISBN: 9781783262854
    Language: English
    Pages: 1 online resource (217 pages)
    Parallel Title: Erscheint auch als Brul, Caroline van den Crackle and fizz
    DDC: 302.2
    RVK:
    AK 28000
    Keywords: Communication in science ; Communication in science ; Electronic books ; Wissenschaft ; Wissenschaftler ; Kommunikation
    Abstract: Key Features:This book helps researchers where they routinely struggle: communicating their specialist knowledge. It does so by challenging, guiding, and inspiring them to consider their content, not just as facts to be imparted, but as a narrative to impress audiences and funding bodies with the value of their workThe author is a former BBC science producer who has coached hundreds of PhDs and career scientists to become profoundly better communicators by using the narrative principles which are outlined in this bookThe narrative principles outlined in this book can be applied to all forms of effective communication, from posters to papers, and grant proposals to presentationsIncludes a Foreword by Professor Dame Nancy Rothwell FRS (VC and President of Manchester University).
    Abstract: Intro -- Contents -- Foreword -- Introduction -- Acknowledgements -- Chapter 1. Your Audience: the person or people whose full engagement you need -- Connect with your Audience -- Stimulate your Audience -- Be Understood -- Connect with your Audience -- Understand their needs -- Audience needs are 100% self-centred -- Stimulate your Audience -- Be Understood -- First - Understand for yourself -- Second - Be understood by your Audience -- Experts and Audiences -- Experts can create understanding through stories -- Risk -- How the Professionals Do It - An Example -- Questions and Ideas to Help Stimulate Ideas for Thinking About your Audience -- Chapter 2. Change and Affect: gives communication its meaning and impact -- Change and Affect - Entwined -- This applies to science communication too -- What is Your Purpose? -- Harnessing Change Models - Elevating the Particular to Illustrate the General -- Change Versus Affect - Affect Will Win -- Questions and Ideas to Help Identify Overt Change -- Questions and Ideas to Help Identify Similar Change Models -- Questions and Ideas to Help Identify Affect -- Chapter 3. Lure: an enticement, usually with a bait, offering the promise of a reward -- Why do Scientists Need a Lure? -- Lures Must be Audience Specific -- Pre-publicity -- Designing a Lure -- Lures Must be Noticed -- Novelty -- Surprise -- Boldness -- Lures Must be Relevant -- Titles -- Lures Must Have Crackle and Fizz -- And Finally -- Questions and Ideas to Help Stimulate Ideas for a Lure -- Designing a title -- Pre-publicity -- Start of the communication -- Chapter 4. World: the contextual space in which your narrative will unfold -- Set the Scene -- Connect with your Audience's World - Directly -- Connect with your Audience's World - Indirectly -- Connect with your Audience's World - Use analogies, metaphors and similes -- Risk - Where Worlds part.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (lizenzpflichtig)
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  • 2
    Book
    Book
    Crackle and fizz : essential communication and pitching skills for scientists (2014)
    London : Imperial College Press
    Details
    ISBN: 9781783262830 , 9781783262847
    Language: English
    Pages: XVI, 200 S. , Ill , 24 cm
    Parallel Title: Online-Ausg. Caroline, Van Den Brul Crackle and Fizz
    Parallel Title: Erscheint auch als Brul, Caroline van den Crackle and fizz
    DDC: 302.2
    RVK:
    AK 28000
    Keywords: Communication in science ; Science Vocational guidance ; Wissenschaft ; Wissenschaftler ; Kommunikation
    Abstract: This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --
    Description / Table of Contents: Your audience: the person or people whose full engagement you needChange and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support.
    Description / Table of Contents: Literaturverz. S. 187 - 193
    Note: Literaturverz. S. 187 - 193
    URL: Inhaltsverzeichnis
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