ISBN:
9781315671741
,
9781317371038
,
9781317371045
Language:
English
Pages:
1 online resource (xi, 248 pages)
Series Statement:
Routledge research in cultural and media studies 96
Parallel Title:
Erscheint auch als
DDC:
302.230688
Keywords:
Mass media Marketing
;
Mass media Economic aspects
;
Mass media ; Marketing
;
Mass media ; Economic aspects
Abstract:
pt. I. Rethinking transmedia : history and typology of transtexts -- pt. II. Through the looking-glass : transmediating text-brands.
DOI:
10.4324/9781315671741
URL:
https://www.taylorfrancis.com/books/9781317371052
URL:
https://www.taylorfrancis.com/books/9781317371052
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