Language:
English
Pages:
1 online resource (512 pages)
Edition:
2nd edition
Keywords:
Electronic books ; local
Abstract:
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
Note:
Online resource; Title from title page (viewed June 30, 2019)
URL:
https://learning.oreilly.com/library/view/-/9789389552843/?ar
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