ISBN:
0273758624
,
9780273758624
Language:
English
Pages:
xxii, 393 S.
,
graph. Darst.
DDC:
394.2
Keywords:
Event-Marketing
;
Veranstaltung
;
Strategisches Management
;
Finanzierung
;
Special events Planning
;
Special events Management
;
Lehrbuch
;
Fallstudie
Note:
Includes index
,
Enth. 21 Beitr
,
Event management : an introduction
,
Theories and models in event management
,
The business of sports and cultural events
,
The business of corporate events
,
Managing people and the role of volunteers
,
Marketing and destination branding
,
Financing events
,
Event planning and strategy
,
Sustainable event management
,
Events, the law and risk management
,
Event operations and project management
,
Events and new media technologies
,
The event life cycle
,
The role of sports and event venues
,
Economic impact evaluation of events
,
Events management and the hospitality industry
,
Creating and designing events
,
Events in public spaces
,
Events as sponsorship investment
,
Trends in event management
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