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  • 1
    Online Resource
    Online Resource
    Branding TV : principles and practices (2005)
    Burlington, MA : Elsevier/Focal Press
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Keywords: Television broadcasting ; Brand name products ; Electronic books ; Electronic books ; local
    Abstract: In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
    Note: Includes index. - Description based on online resource; title from title page (viewed September 3, 2013)
    URL: lizenzpflichtig
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  • 2
    Online Resource
    Online Resource
    Understanding broadcast and cable finance : a primer for the nonfinancial manager (2008)
    Burlington, MA : Focal Press/Elsevier
    Details
    Language: English
    Pages: 1 online resource (xiii, 218 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Broadcasting ; United States ; Finance ; Cable television ; United States ; Finance ; Broadcasting ; United States ; Management ; Cable television ; United States ; Management ; Electronic books ; Electronic books ; local
    Abstract: From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
    Note: Includes bibliographical references (p. 114) and index. - Description based on print version record
    URL: lizenzpflichtig
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