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  • 1
    Online Resource
    Online Resource
    Outsmarting social media : profiting in the age of friendship marketing (2012)
    Indianapolis : Que
    Details
    ISBN: 9780132859486 , 0132859483
    Language: English
    Pages: 1 online resource (175 p.) , ill., map.
    Parallel Title: Erscheint auch als
    Keywords: Google (Firm) ; Facebook (Firm) ; Internet marketing ; Electronic commerce ; Internet searching ; Web search engines ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: The war is on . The titanic battle between Google and Facebook has begun- and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than an y ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn's pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and-above all-practical techniques. Read it, get ready for the future, and start reaping the rewards! You'll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now-and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today's new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the "Search and Sell" method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style "daily deals" • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow's most exciting new social players, platforms, products, and services
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780132859486/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Outsmarting Google (2011)
    Indianapolis, Ind. : Que
    Details
    ISBN: 9780132678711 , 0132678713
    Language: English
    Pages: 1 online resource (xi, 226 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Google (Firm) ; Electronic commerce ; Internet searching ; Web search engines ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Abstract: Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780132678711/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    SEO made easy : everything you need to know about SEO and nothing more (2013)
    Indianapolis, Ind. : Que
    Details
    ISBN: 9780133408324 , 0133408329
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Internet searching ; Web search engines ; Web sites ; Design ; Web sites ; Ratings and rankings ; Electronic books ; Electronic books ; local
    Abstract: Today's SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don't understand SEO, you'll pay big bucks for a job you could easily do yourself...if you read SEO Made Easy ! Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here! • Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear Football: today's #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous "black hat" SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that's barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780133408324/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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