ISBN:
9783631864067
Language:
English
Pages:
311 Seiten
,
Illustrationen
Parallel Title:
Erscheint auch als Digital Challenges and Strategies in a Post-Pandemic World
DDC:
658.05
Keywords:
Technology Congresses Social aspects
;
Industrial management Congresses Data processing
;
Finance Congresses Data processing
;
Blockchains (Databases) Congresses Economic aspects
;
COVID-19 Pandemic, 2020- Congresses Social aspects
;
Konferenzschrift
;
Unternehmen
;
Digitalisierung
Abstract:
The impact of blockchain on the marketing mix elements : a literature review / Ela Sibel Bayrak Meydanoglu, Margareta Teodorescu, Müge Klein -- Video-on-demand platforms : a preliminary study on preferences and prospective binge behaviour / Isil Ketan, Alexander Dreyer, Dilek Zamantili Nayir -- Digital marketing trends during the Covid 19 outbreak : entrepreneurship perspectives and Turkish SME cases from the Young Businessmen Association of Turkey (TUGIAD) as evidence from an emerging economy / Ilke Kocamaz, Bilal Dede -- Blockchain technology as a solution to the bullwhip effect / Elif Ceren Yildiz, Taskin Dirsehan -- Investigating the effects of digital challenges and strategies in post-pandemic era on supply chain management / Mehmet Ali Tas, Batin Latif Aylak, Damla Durak Usar -- Understanding artificial intelligence in service during the post pandemic period / Ahmet Tugrul Tuger -- Factors affecting work-family conflict in the digital work environment / Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioglu, Merve Ahter Dede -- Family-work conflict and job performance during remote working : does technostress mediate this relationship? / Alev Özer Torgalöz, Pinar Yozgatli Özbilen, Deniz Mat Artun -- Transformation of home into workspace for women during Covid-19 pandemic : expression of work and non-work life balance on social media / Çigdem Vatansever, Meltem Sezer Özata, Ayça Ünsever -- Significance of the governance of blockchain systems / Ulrich Tamm, Rainer Lenz -- Digital challenges in the governance of business networks in the post-pandemic era / Hüseyin Hayri Nuroglu -- Cryptocurrencies and blockchain technology : investigating the relationship between bitcoin and financial markets / Hüseyin Hayri Nuroglu -- The asset allocation preferences of mutual fund managers in the pre-pandemic and post-pandemic periods / Mehmet Hakan Özdemir, Tolga Tuzcuoglu, Erencan Yavrucu -- Mind the gap : why Germany should invest more in its future / Kersten Kellermann -- Digitalizing family : digital parenting during the Covid-19 pandemic / Elif Posos Devrani -- Research-based learning during a pandemic - findings from a course on business informatics conducting research on barriers to digital transformation / Sven Packmohr, Henning Brink -- Legal challenges due to the pandemic impacts / Axel Benning, Abdulmuttalip Erduran.
Abstract:
"The Covid-19 pandemic has not only affected the health and life of people around the world, but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and consumer consumption habits. Digital technologies and solutions also played an important role in the changes brought about by the pandemic. Digitization has brought its own challenges in this context. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Challenges and Strategies in a Post-Pandemic World" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues related to new digital applications, the impact of digitization, digital challenges, and necessary measures, as well as strategies to overcome these challenges in a post-pandemic world. The academic papers presented in the conference constitute the chapters of this book"--
Note:
"Turkish German University (TGU) held a conference entitled "2. Annual Business Administration (ABAC) on Digital Challenges and Strategies in a Post-Pandemic World" from November 18th to 19th, 2021 in Istanbul in cooperation with Bielefeld University of Applied Sciences" - Preface
,
Includes bibliographical references
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