ISBN:
0275958191
,
0275961044
,
9780275958190
Language:
English
Pages:
Online-Ressource (xxvi, 201 p)
Edition:
Online-Ausg. 2010 Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version McDonaldization Revisited : Critical Essays on Consumer Culture
DDC:
306/.0973
Keywords:
Social structure
;
Consumer behavior
;
Consumption (Economics)
;
Fast food restaurants Social aspects
Abstract:
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.||Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as exten
Description / Table of Contents:
Contents; Foreword: McDonaldization and Its Discontents-Ritzer and His Critics; Preface; Introduction; 1.Nostalgia and Mass Culture: McDonaldization and Cultural Elitism; 2.It May Be a Polar Night of Icy Darkness, but Feminists Are Building a Fire; 3.The Rhetoric of McDonaldization: A Social Semiotic Perspective; 4.McDonaldization and the Global Sports Store: Constructing Consumer Meanings in a Rationalized Society; 5.A Sociology of Rib Joints; 6.Old Wine in New Bottles: Critical Limitations of the McDonaldization Thesis-The Case of Hospitality Services
Description / Table of Contents:
7.McDonaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution?8.The McCommodification of Society: Rationalization and Critical Theory; 9.Missing the Cultural Basis of Irrationality in the McDonaldization of Society; 10.The Bunless Burger; 11.Postmodern Hamburgers: Taking a Postmodern Attitude Toward McDonald's; Index; Contributors
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
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