ISBN:
9781317442240
Language:
English
Pages:
1 Online-Ressource (464 pages)
Edition:
2nd ed
Parallel Title:
Print version Bladen, Charles Events Management : An Introduction
DDC:
394.2068
Abstract:
"Cover" -- "Half Title" -- "Title Page" -- "Copyright Page" -- "Table of Contents" -- "List of images" -- "List of figures" -- "List of tables" -- "List of case studies" -- "Acknowledgements" -- "Guided tour" -- "1 Introduction to events management" -- "1.1 Introduction to the second edition" -- "1.2 Aims of the second edition" -- "1.3 What is an event?" -- "1.4 Events management challenges" -- "1.5 Events, human history and culture" -- "1.6 The events âbusinessâ" -- "1.7 Role of events managers" -- "1.8 About this book" -- "Industry voice" -- "1.9 Summary" -- "Further reading" -- "References" -- "2 Event project management: feasibility, planning, delivery and evaluation" -- "2.1 Aims" -- "2.2 Introduction" -- "2.3 Events as projects" -- "2.4 Project management perspectives" -- "2.5 Event project definition, organisation and framework" -- "2.6 Project parameters" -- "2.7 Stakeholder requirements and needs" -- "2.8 The project objective statement" -- "2.9 Project planning" -- "2.10 Project optimisation" -- "2.11 Project evaluation and review techniques" -- "2.12 Project crashing" -- "2.13 Project risk management" -- "2.14 Project cost breakdown structures" -- "2.15 Project implementation" -- "2.16 Project shut-down" -- "2.17 The required competencies of an event project leader" -- "Industry voice" -- "2.18 Summary" -- "Further reading" -- "References" -- "3 Event design and production" -- "3.1 Aims" -- "3.2 Introduction" -- "3.3 Recent developments" -- "3.4 Events as designed experiences" -- "3.5 Concept and theme" -- "3.6 Understanding event experiences" -- "3.7 Event staging and logistics" -- "3.8 Summary" -- "Industry voice" -- "Further reading" -- "References" -- "4 Event operations" -- "4.1 Aims" -- "4.2 Introduction" -- "4.3 The legal environment" -- "4.4 Insurance" -- "4.5 Regulations, licences and permits" -- "4.6 Events contracts
Abstract:
"4.7 Event logistics" -- "Industry voice" -- "4.8 Summary" -- "Further reading" -- "References" -- "5 Event human resource management" -- "5.1 Aims" -- "5.2 Introduction" -- "5.3 The event human resource challenge" -- "5.4 Finding the right people" -- "5.5 The challenges in practice to the events industry" -- "5.6 Formulating and conducting event induction and acculturation" -- "5.7 Developing effective communication with event workers" -- "5.8 Event employee learning and development" -- "5.9 Motivating, maximising performance and retaining employees" -- "5.10 Remunerating staff" -- "Industry voice" -- "5.11 Summary" -- "Further reading" -- "References" -- "6 Event finance Robert Wilson, Sheffield Hallam University, UK" -- "6.1 Aims" -- "6.2 Introduction" -- "6.3 Financial terminology" -- "6.4 Financial planning and control" -- "6.5 Users of event finance information" -- "6.6 Budgeting and events" -- "6.7 Budgeting as a logically sequenced planning process" -- "6.8 Common methods of budgeting" -- "6.9 Applying budgeting to worked examples" -- "6.10 Comparing actual and budgeted performance" -- "6.11 Summary" -- "Further reading" -- "References" -- "7 Event marketing" -- "7.1 Aims" -- "7.2 Introduction" -- "7.3 Event marketing planning" -- "7.4 Event sponsorship" -- "Industry voice" -- "7.5 Summary" -- "Further reading" -- "References" -- "8 Event health, safety and risk management" -- "8.1 Aims" -- "8.2 Introduction" -- "8.3 Health and safety legislation" -- "8.4 Health and safety management" -- "8.5 Risk management" -- "8.6 Risk assessment" -- "8.7 Specific event risks" -- "Industry voice" -- "8.8 Summary" -- "Further reading" -- "References" -- "9 Sporting events" -- "9.1 Aims" -- "9.2 Introduction" -- "9.3 Overview of the sports industry" -- "9.4 Managing the sporting event: managing participants" -- "9.5 Sporting events marketing
Abstract:
"Industry voice" -- "9.6 Summary" -- "Further reading" -- "References" -- "10 Mega-events" -- "10.1 Aims" -- "10.2 Introduction" -- "10.3 Defining mega-events" -- "10.4 Mega-event periods" -- "10.5 Mega-event tourism" -- "Industry voice" -- "10.6 Summary" -- "Further reading" -- "References" -- "11 Events in the public and third sectors" -- "11.1 Aims" -- "11.2 Introduction" -- "11.3 The public sector" -- "11.4 Events in the public sector" -- "11.5 The third sector" -- "11.6 Events in the third sector" -- "11.7 Other not-for-profit events" -- "Industry voice" -- "11.8 Summary" -- "Further reading" -- "References" -- "12 Corporate events" -- "12.1 Aims" -- "12.2 Introduction" -- "12.3 Categorisation" -- "12.4 Key logistical issues for corporate events" -- "12.5 The corporate event customer" -- "12.6 Corporate event evaluation" -- "Industry voice" -- "12.7 Summary" -- "Further reading" -- "References" -- "13 Cultural events and festivals" -- "13.1 Aims" -- "13.2 Introduction" -- "13.3 Cultural events" -- "13.4 Festivals" -- "13.5 Types of cultural events and festivals" -- "13.6 Programming cultural events and festivals" -- "13.7 Marketing cultural events and festivals" -- "13.8 The public role of cultural events and festivals" -- "Industry voice" -- "13.9 Summary" -- "Further reading" -- "References" -- "14 Event impacts, sustainability and legacy" -- "14.1 Aims" -- "14.2 Introduction" -- "14.3 Event impacts" -- "14.4 Measuring impacts and evaluating events" -- "14.5 Event sustainability" -- "14.6 Event legacies" -- "14.7 Events and the new economics" -- "Industry voice" -- "14.8 Summary" -- "Further reading" -- "References" -- "15 Events and the media" -- "15.1 Aims" -- "15.2 Introduction" -- "15.3 What is the media?" -- "15.4 The role of the media in events management" -- "15.5 The media and links to stakeholders" -- "15.6 Media management
Abstract:
"15.7 The impact of media coverage on events" -- "15.8 Crisis management for event managers" -- "Industry voice" -- "15.9 Summary" -- "Further reading" -- "References
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