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    ISBN: 9781666912050
    Language: English
    Pages: 1 online resource (299 pages)
    Edition: 1st ed.
    Series Statement: Communication, Globalization, and Cultural Identity Series
    Parallel Title: Erscheint auch als
    DDC: 306.4420091724
    Keywords: Language and culture-Developing countries ; Indigenous peoples Languages ; Social aspects ; Mass media and language Social aspects ; Language and culture ; Social change
    Abstract: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Introduction -- Indigenous Mass Media and Health Communication -- Resistance, Resilience, Sustainability, and Identity in Indigenous Language Media -- Indigenous Language Radio and Music for Conflict Resolution and Social Change -- Final Remarks on the Book -- References -- Part I: Indigenous Mass Media and Health Communication -- Chapter 1: Xhosa/English (Xhoslish) Code-Switching in Radio Health Programming towards Communication for Development and Social Change: Analysis of Selected Radio Station in South Africa -- Definitions -- Theoretical Underpinnings to Code-Switching -- Radio and Health Messages -- Review of Literature -- Social and Cultural Factors to CS and CM -- Motivation and Reasons for Code-Switching/Code-Mixing -- Method -- Data Collection and Analysis -- Conversation Analysis -- Data Set 1: 13 March Disability #360 -- Data Set 2: 29 March Disability #360 -- Data Set 3: 05 April Disability #360 -- Data Set 4: 12 April Disability #360 -- Data Set 5: 17 May Disability #360 -- Data Set 6: 24 May Disability #360 -- Discussion -- Conclusion and Recommendations -- References -- Chapter 2: Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria -- Interrogating Media Dimension of Advertisement -- Interrogating Trado-Medicine Communication -- Understanding Culture, Myths, and Medical Sciences -- Traditional Medicine in Nigeria -- Theoretical Framework -- Research Methods -- Selected Frames -- Religious Frames -- Cultural Emotions Frames -- Hope Lifting Frames -- Superiority Frames -- Economic Frames -- Findings -- Conclusion -- Recommendations -- References -- Chapter 3: Indigenous Language Status and the Threat to Transmission and Acquisition of Traditional Medical Knowledge (TMK).
    Abstract: This book captures contemporary debates around indigenous languages and social change communication. Contributors bring together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia.
    Note: Description based on publisher supplied metadata and other sources
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