ISBN:
9789400723054
Language:
English
Pages:
Online-Ressource (170 p)
Series Statement:
ARI - Springer Asia Series, 2
Parallel Title:
Print version The Reinvention of Distinction
DDC:
305.55098209
Keywords:
Electronic books
Abstract:
This pioneering collection brings together an international group of scholars to explore the Vietnamese middle class. From the leisure pursuits of the colonial middle class to the impact of the new urban rich on landscape of the countryside, this interdisciplinary volume explores the ways in which middle classness has been practiced in a wide range of contexts throughout the 20th century and into the 21st. In addition to offering insights into how middle classness was and is constituted and negotiated, this collection illuminates the cultural and social conditions of two distinctive periods in
Description / Table of Contents:
Contents; Contributors; 1 Introduction: Who Are the Urban Middle Class in Vietnam?; 1.1 Narratives of Class in Vietnamese History; 1.2 Problematizing the Middle Class; 1.3 Conceptualizing the Middle Class; 1.4 Chapter Summaries; References; Part I Historical Perspectives; 2 Advertising, Modernity, and Consumer Culture in Colonial Vietnam; 2.1 Existing Scholarship; 2.2 Advertising and the Colonial World; 2.3 Progress Has No Limits!; 2.4 Consumer Identity and New Communities; 2.5 Creating Communities: Consumption and the Formation of a National Identity; 2.6 Conclusion; References
Description / Table of Contents:
3 Cuisine and Social Status Among Urban Vietnamese, 1888--19263.1 Upper-Middle-Class Vietnamese: A Separate Path; 3.2 Middle-Class Interest in New Products; 3.3 Middle-Class Restaurant Culture; 3.4 The First Modern Cookbook in Vietnamese; 3.5 Vietnamese Middle-Class Vulnerability; 3.6 Conclusion; References; 4 The Associational Life of the Vietnamese Middle Class in Saigon (1950s--1970s); 4.1 Social and Political Changes in Saigon; 4.2 Voluntary Associations; 4.3 The Vietnamese Middle Class, the State, and Nation-Building; 4.4 Conclusion; References; Part II Contemporary Perspectives
Description / Table of Contents:
5 Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century5.1 Introduction; 5.2 Middle-Class Landscapes; 5.3 Hanoi's Middle Class Landscapes; 5.3.1 Housing and Suburbs; 5.3.2 Consumption and Leisure; 5.3.3 Private and Public Space; 5.4 Conclusion; References; 6 Finances, Family, Fashion, Fitness, and ... Freedom? The Changing Lives of Urban Middle-Class Vietnamese Women; 6.1 Rendering Middle Classness Moral; 6.2 The Gendered Dilemmas of Market Freedom; 6.3 Finances; 6.4 Family; 6.5 Fashion; 6.6 Fitness; 6.7 Rethinking Market Freedoms in Vietnam; References
Description / Table of Contents:
7 Exhibiting Middle Classness: The Social Status of Artists in Hanoi7.1 A History of Art Patronage in Vietnam; 7.2 The Social Class of Artists; 7.3 The Artist as a Middle-Class Male; References; 8 Banking on the Middle Class in Ho Chi Minh City; 8.1 Formations of the Middle Class; 8.2 Banking and the Revolution; 8.3 Reforming the Banking Sector; 8.4 Banking on the Middle Class; 8.5 Sorry, Out of Cash; 8.6 Conclusion; References; 9 When the Đai Gia (Urban Rich) Go to the Countryside: Impacts of the Urban-Fuelled Rural Land Market in the Uplands; 9.1 Introduction
Description / Table of Contents:
9.2 Đổi Mới and Middle Class in Vietnam9.3 Arrival of the Đai Gia in the Uplands and Their Impact on Land Tenure; 9.4 What's Motivating the Đai Gia to Go to the Uplands?; 9.5 Đai Gia and the Production of Real Estate Companies; 9.6 Challenging the Conventions; 9.7 Conclusion; References; 10 Afterword: Consumption and Middle-Class Subjectivity in Vietnam; 10.1 Consumption, Modernity, and the Middle Class; 10.2 Consumption, Production, Market, and State; 10.3 Conclusion; References; Index
Note:
Description based upon print version of record
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