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  • 1
    ISBN: 9783662649213
    Language: English
    Pages: viii, 268 Seiten
    Series Statement: J.B. Metzler research
    Parallel Title: Erscheint auch als
    Dissertation note: Dissertation Universität Bayreuth 2020
    DDC: 306
    RVK:
    RVK:
    Keywords: Kulturwissenschaften ; Hautfarbe ; Weißsein ; Indien ; Culture—Study and teaching ; Hochschulschrift ; Hochschulschrift ; Hochschulschrift ; Hochschulschrift ; Hautfarbe ; Weißsein ; Indien ; Kulturwissenschaften
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Berlin, Heidelberg : J. B. Metzler'sche Verlagsbuchhandlung & Carl Ernst Poeschel GmbH
    ISBN: 9783662649220
    Language: English
    Pages: 1 online resource (274 pages)
    Parallel Title: Erscheint auch als
    DDC: 305.00954
    RVK:
    RVK:
    Keywords: Skin-Bleaching ; Electronic books ; Hochschulschrift ; Hochschulschrift ; Hochschulschrift
    Abstract: Intro -- Acknowledgements -- Contents -- 1 "In This Country, Beauty is Defined by Fairness of Skin" -- 1.1 Introducing the Politics of 'Skin Colour' -- 1.2 Research Design: A Transdisciplinary Approach to Colourism and Skin Bleaching -- 1.3 Theoretical Framework -- 1.3.1 An Intersectional Perspective -- 1.3.2 Critical Beauty Studies -- 1.3.3 Colourism and Critical Whiteness Studies -- 1.4 Skin Bleaching-State of Research -- 1.5 Methodological Approach to Colourism and Skin Bleaching -- 1.5.1 Producing the Fieldsite: Studying 'Colourism' in Delhi, India -- 1.5.2 Collection and Introduction of the Data -- 1.5.3 Data Analysis -- 1.5.4 Self-Reflecting Research and Researcher -- 1.6 Structure of the Thesis -- 2 'Colourism' in India Within and Beyond Colonialism: Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty -- 2.1 'Skin Colour' in Pre-Colonial India -- 2.1.1 Early Migration and the 'Ᾱryan' Debate -- 2.1.2 Fair Skin and Beauty in Ancient Hindu Scriptures -- 2.1.3 Caste and 'Skin Colour' -- 2.2 Colour and Colonialism -- 2.2.1 'Skin Colour' and the British Raj -- 2.2.2 'Skin Colour' and the (Hindu) Nation -- 2.3 Interim Conclusions -- 3 Beauty as Project, Fairness as Product: 'Skin Colour' Management and Fairness Consumption in Post-colonial India -- 3.1 The Story of Lakmé: 'Patriotic Production' and the Creation of a National Cosmetic Industry During State-Led Capitalist, Early Independent India -- 3.2 Hindustan Unilever Limited's Fair &amp -- Lovely: Neoliberal Beauty as Aesthetic Entrepreneurship and Distinctive Body Practice in Post-Liberalisation India -- 3.2.1 'Cosmopolitan Consumption' and Body Confidence: Fairness for the Urban Middle Class Woman -- 3.2.2 Creating the 'Rural Entrepreneur' and the 'Subaltern Consumer'.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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