ISBN:
9780199596706
,
0199596700
Language:
English
Pages:
1 Online-Ressource (XX, 502 Seiten)
Edition:
1. ed.
Edition:
Online-Ausg. Online-Ressource Oxford handbooks online. Business and Management
Series Statement:
Oxford handbooks in business and management
Parallel Title:
Erscheint auch als The Oxford handbook of corporate reputation
DDC:
659.2
Keywords:
Firmenimage
;
Theorie
;
Corporate image
;
Corporate image
;
Handbuch
;
Aufsatzsammlung
;
Unternehmen
;
Prestige
Abstract:
This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.
DOI:
10.1093/oxfordhb/9780199596706.001.0001
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