Language:
English
Pages:
xxiv, 247 p. ;
,
24 cm
Keywords:
Trump, Donald ; 1946-
;
Businessmen ; United States ; Biography
;
Entrepreneurship ; United States ; Case studies
;
Public relations ; United States ; Case studies
;
Real estate developers ; United States ; Biography
;
Success in business ; United States ; Case studies
;
Electronic books ; local
Abstract:
In the wake of his incredibly successful TV show, The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He is the billionaire everyone recognizes, one whose name is its own global brand. Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go far beyond anything he's let the public see before. Witness his brilliant media management; watch him leverage his celebrity to save his casino business from billion-dollar debts, twice. Most remarkable of all, discover how Trump really feels about his celebrity, his empire, his life. Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Note:
Includes bibliographical references (p. 231-239) and index
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