ISBN:
9781315430898
,
9781315430867
,
9781315430874
Language:
English
Pages:
1 online resource (267 pages)
Series Statement:
Publications of the Institute of Archaeology, University College London
Parallel Title:
Erscheint auch als
DDC:
306.4609
Keywords:
Material culture Congresses History
;
Manufactures Congresses History
;
Marks of origin Congresses History
;
Trademarks Congresses History
;
Branding (Marketing) Congresses History
Abstract:
1. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- 2. Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- 3. The work of an Istanbulite imitasyoncu / Magdalena Craciun -- 4. The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- 5. The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- 6. Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- 7. Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- 8. Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- 9. Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinon-Torres -- 10. The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
DOI:
10.4324/9781315430898
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