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  • 1
    Online Resource
    Online Resource
    Westport, Conn : Praeger
    ISBN: 0275961931 , 9780275961930 , 0313002517 , 9780313002519
    Language: English
    Pages: Online Ressource (xv, 225 pages) , illustrations
    Parallel Title: Print version Mediaspeak
    DDC: 302.23
    Keywords: Mass media Social aspects ; United States ; Advertising United States ; Advertising ; Mass media Social aspects ; Advertising ; Mass media Social aspects ; Social conditions ; Mass media ; Social aspects ; SOCIAL SCIENCE ; Media Studies ; Advertising ; United States Social conditions ; 1980- ; United States ; United States Social conditions 1980- ; United States Social conditions 1980- ; United States ; Electronic books ; Electronic books
    Abstract: This text defines and analyzes the content, structure and values of three predominant types of public discourse, labelled Doublespeak, Salespeak and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology and culture
    Note: Includes bibliographical references (pages 211-220) and index. - Print version record
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