ISBN:
9789351506447
,
9351506444
,
9789351506423
,
9351506428
Language:
English
Pages:
Online Ressource (xvi, 281 pages)
Edition:
Third edition
Parallel Title:
Print version Mytton, Graham Media audience research
DDC:
302.2072
Keywords:
Mass media Research
;
Methodology
;
Mass media Research
;
Methodology
;
Mass media Research
;
Methodology
;
PSYCHOLOGY ; Social Psychology
;
Mass media ; Research ; Methodology
;
Electronic books
;
Electronic books
;
Electronic books
Abstract:
The only comprehensive training book on conducting research into all forms of media
Abstract:
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
Note:
Revision of author's Handbook on radio and television audience research. - Includes bibliographical references and index. - Print version record
,
Revision of author's Handbook on radio and television audience research
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