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  • 1
    Online Resource
    Online Resource
    Hoboken, New Jersey : John Wiley & Sons
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Third edition.
    Parallel Title: Erscheint auch als
    Keywords: Twitter ; Internet marketing ; Business communication ; Online social networks ; Electronic books ; Electronic books ; local
    Abstract: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
    Note: Includes index. - Description based on print version record
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  • 2
    Online Resource
    Online Resource
    [Place of publication not identified] : Que
    Language: English
    Pages: 1 online resource (1 streaming video file (5 hrs., 24 sec.)) , digital, sound, color.
    Series Statement: LiveLessons
    Keywords: Business presentations ; Electronic videos ; local
    Abstract: "These easy video tutorials will show you how to deliver powerfully compelling presentations, whatever your audience, goal, or environment! In just six hours, How to Deliver Great Presentations LiveLessons gives you all the skills you'll need to inform, persuade, motivate, entertain... and get outstanding results! Top presentation experts Joel Comm and Felicia Slattery help you focus on providing real value and service, based on a deep understanding of what your audience wants and cares about. Next, they show how to structure your presentation so it's easy to guide your audience to the decision you want. Learn how to craft outstanding introductions and conclusions, use visuals and storytelling to engage your audience, build PowerPoints people actually like, make the most of your voice and body, present via webinars and online video, practice, prepare, overcome the fear, and excel!"--Resource description page.
    Note: Title taken from resource description page (viewed July 29, 2015)
    Library Location Call Number Volume/Issue/Year Availability
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